A relative newcomer to the massage chair industry is Sanyo. The first challenge for a relative newcomer is where to find them. This is extremely difficult, since Sanyo lacks distribution in brick and mortar stores. They begin to find their way to internet dealers, but most customers have a hard time trying to find a place to try them. Shiatsu massage chairs are on the market for 30 years. Sanyo entered the 30-year-old massage chair market in just a few years ago. The flagshipThe line is the Sanyo HEC-DR7700K Zero Gravity Massage Chair. The HEC-DR7700K Zero Gravity Massage Chair is retails for about $ 5,000.